The long lasting reviews
Fnac-Darty
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The excitement of unboxing a new product makes us leave reviews in the week following the purchase.

Unsurprisingly, the reviews are often positive, failing to touch on sensitive matters like durability and obsolescence.

This is why we decided to change our reviews policy and implemented
The Long-lasting Reviews: reviews based on long-term customer experience.
CEO/CCO: Marco Venturelli
Vice President: Alexandra Evan
Creative Directors: Benedicte Pelletan, Aurelie Breton
Fnac-Darty CEO: Enrique Martinez
Copywriter: Justine Dupont
Art Director: Filip Gonzacenco
we are not gonna lie, it is our proudest work yet.
awarded with a Titanium shortlist at Cannes Lions and got the praise of David Droga, the jury president, who called it a : "brilliant, simple idea"
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