J'agis avec ENGIE
ENGIE
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ENGIE is a well-known, historic gas supplier on the French market. Nonetheless, their electricity supply offer is not to be neglected. Problem? People often confuse them with the rival EDF.
The choice of the art direction is, therefore, for it stands out and is also easily modulable to whatever screen ratio and size.
The TVCs concept is meant to be simple and direct. Get French people problems/fears/questions and reply with a hard to find better offer or service.
The tone of voice remains engaged and responsible, staying true to #J'agisAvecENGIE (#ActWithENGIE).